Prompt Lookbook

Running Shoe Advertising at the Starting Line — AI Image Prompt Guide

Running Shoe Advertising at the Starting Line — AI Image Prompt Guide

Running Shoe Advertising at the Starting Line — AI Image Prompt Guide

Build a product-focused running advertisement with a low starting stance, foreground shoe detail and wet-ground reflections, supported by a clear text hierarchy.

English translation of the public case notes.

Use a face reference to develop a premium ASICS running advertisement. Show a runner in a low starting position, with shoes prominent in the foreground, wet ground, an industrial tunnel, teal-and-orange lighting and copy on the left. Start with the advertising mood of speed, control and precision, then define the pose, shoe priority, environment, lighting, copy and branding. Capture a “ready-to-explode moment, not mid-air.” The foreground shoe should be the “sharpest focus in entire frame.” Avoid airborne jumping, huge splashes, excessive glow, distorted or disproportionately large shoes, crowded text and clipped highlights. Keep product visibility central to the composition. The source's final instruction about enlarging the foreground shoe is incomplete. [Source text is truncated.]

Original case notes (Chinese)

⚙️ 稳定复刻|起跑瞬间的高端运动广告 复刻路径:文生图 / 图像编辑。想复刻这张图? 先看它解决了什么:这个案例适合学习如何把参考人物、产品特写、广告排版和运动姿态放进同一套商业视觉中。提示词对主体动作、鞋款焦点、湿地反射、品牌文字和色彩系统都有明确约束,适合运动品牌海报与电商主视觉。 参数与约束: 类型:图生图 输入:一张人物参考图,最好包含清晰面部;原始提示词还要求保留同一张脸 目标:生成一张 ASICS 高端跑步广告,突出起跑姿态、跑鞋细节、湿地反射与左侧广告文字 关键词:低位起跑 / 产品优先 / 工业隧道 / 湿地反射 / 青橙配色 / 广告排版 / 运动摄影 重点:先锁定商业广告定位和“速度、控制、精准”,再写人物姿态,随后把主焦点明确给前景跑鞋,最后补充环境、灯光、文字和品牌信息 约束:避免空中跳跃、夸张水花、过度发光、比例失真的前景鞋、文字堆叠和高光过曝 💡 最影响结果的三点 • 用“ready-to-explode moment, not mid-air”限制动作,能减少模型生成跳跃或奔跑中段的误差 • 把鞋子写成“sharpest focus in entire frame”,并说明前景放大… #GPTImage2 #OpenAI #AI绘画 #运动广告 #电影感摄影 #产品焦点

Full prompts

Chinese prompt

使用这张参考图,创建一张超高分辨率(8K)的高端 ASICS 运动服广告,具有电影感和编辑大片质感。图像应融合真实的运动表现摄影与现代平面设计,适用于全球户外广告牌和数字广告活动。

核心方向

速度、控制与精准。
不是混乱。不是夸张。
一切都应显得经过工程化设计且有意图。

主体与姿势

一名年轻健壮男性(与参考图相同面孔),处于低位短跑起跑姿态,扎实而有力量。

* 一只手触地
* 前腿向前弯曲,后腿准备蹬出
* 躯干略微前倾
* 头部略微向上转,表情专注
* 身体以对角线角度摆放,营造纵深

👉 这是即将爆发的瞬间,不是在空中。

服装(有色彩——精致)

* 外套:深青绿色功能性防风夹克
    → 轻薄,略带褶皱质感,细微反光
* 内搭:带纹理的焦橙色功能 T 恤
    → 透气网眼区域,汗水细节
* 下装:哑光黑色压缩紧身裤
    → 极简 ASICS 图形线条
* 袜子:白色中筒袜,带小号 ASICS 标志

保持色块分明但克制,不要花哨。

主打产品(主要焦点)

ASICS 跑鞋(白色鞋身 + 橙色点缀)

* 极其细致的工程网布
* 可见且有纵深感的 GEL 缓震
* 真实的鞋底纹理 + 轻微接触地面的污渍
* 清晰的品牌标识

透视:

* 前脚鞋子占主导,但比例真实
* 是整幅画面中最清晰的焦点
* 潮湿地面上有细微反射

环境

* 深色工业风 / 类隧道场景
* 潮湿的反光地面
* 背景略微虚化以增加纵深
* 主体后方有橙色光线轨迹或光晕

灯光

* 强烈的方向性主光(前方/侧方)
* 来自后方的暖橙色轮廓光
* 潮湿地面上的细微反射
* 受控的高光(不要白色过曝)
* 轻微阴影渐变以增加深度

平面设计层

保持高端,不要过度堆叠:

文字排版:

* 左侧大号粗体文字:
    “RUN FASTER”
  → “RUN”为白色,“FASTER”为橙色
  → 略带纹理,并部分融合进画面

微型 UI(极简):

* Velocity: 28 km/h
* Energy Return: 92%
* Impact: High

使用纤细、克制的未来感字体。

品牌:

* ASICS 标志位于顶部角落
* 小号标语:“Sound Mind, Sound Body”

地面互动

* 鞋下有轻微水花 + 灰尘混合效果
* 细微颗粒,不要夸张
* 真实的接触阴影

相机与镜头

* 35–50mm 镜头
* 低机位但受控
* 浅景深
* 背景边缘有轻微运动模糊
* 主体 + 产品清晰锐利

色彩系统

* 主色:青绿色 + 橙色
* 辅色:黑色、白色
* 略微降低饱和度,营造高端感
* 保持对比度但不要过饱和

最终感觉

* 看起来像真实拍摄,而不是 CGI
* 产品优先的视觉层级
* 干净、高端、高性能。

English prompt

Use this reference image and Create an ultra-high resolution (8K) premium ASICS sportswear advertisement with a cinematic, editorial feel. The image should blend realistic performance photography with modern graphic design, suitable for global billboard and digital campaigns.

Core Direction

Speed, control, and precision.
Not chaos. Not exaggeration.
Everything should feel engineered and intentional.

Subject & Pose

A young athletic male (same face as reference) in a low sprint-start stance, grounded and powerful.

* one hand touching the ground
* front leg bent forward, back leg ready to drive
* torso slightly leaning forward
* head turned slightly upward, focused expression
* body angled diagonally to create depth

👉 This is a ready-to-explode moment, not mid-air.

Outfit (Colored – Refined)

* Jacket: deep teal performance windbreaker
    → lightweight, slight crinkle texture, subtle reflections
* Inner: textured burnt-orange performance tee
    → breathable mesh zones, sweat detail
* Bottom: matte black compression tights
    → minimal ASICS graphic lines
* Socks: white crew with small ASICS logo

Keep it color-blocked but controlled, not flashy.

Hero Product (Main Focus)

ASICS running shoes (white base + orange accents)

* ultra-detailed engineered mesh
* visible GEL cushioning with depth
* realistic sole texture + slight dirt contact
* crisp branding

Perspective:

* front shoe dominant but realistic scale
* sharpest focus in entire frame
* subtle reflection on wet ground

Environment

* dark industrial / tunnel-like setting
* wet reflective ground surface
* background slightly blurred for depth
* orange light streaks or glow behind subject

Lighting

* strong directional key light (front/side)
* warm orange rim light from behind
* subtle reflections on wet ground
* controlled highlights (no blown whites)
* slight shadow gradient for depth

Graphic Design Layer

Keep it premium, not overloaded:

Typography:

* large bold text on left:
    “RUN FASTER”
  → “RUN” in white, “FASTER” in orange
  → slightly textured, partially blended

Micro UI (minimal):

* Velocity: 28 km/h
* Energy Return: 92%
* Impact: High

Use thin, subtle futuristic fonts.

Branding:

* ASICS logo top corner
* small tagline: “Sound Mind, Sound Body”

Ground Interaction

* light water splash + dust mix under shoe
* subtle particles, not exaggerated
* realistic contact shadow

Camera & Lens

* 35–50mm lens
* low angle but controlled
* shallow depth of field
* slight motion blur on background edges
* crisp subject + product

Color System

* primary: teal + orange
* secondary: black, white
* slightly desaturated for premium feel
* maintain contrast without oversaturation

Final Feel

* looks like a real photoshoot, not CGI
* product-first hierarchy
* clean, premium, high-performance.